About Us

What Paseo Digital is all about

Your one stop shop for anything digital marketing and advertising. 

What We Do

Who Are We

Paseo (an acronym for ‘Pasadena SEO’) is a boutique digital marketing and SEO agency located in Pasadena, CA. We have worked with everything from big brands to local businesses to help them collect leads and sales and increase our clients’ digital footprints. What are you waiting for. Hit us up for more information.

Why Work With Us

Our 6-D Process



We start with the discovery, which includes initial meetings, research, and analysis, learning the details of your business, and putting together a strategy and a plan to uncover with platforms, tools, and processes that would result in a successful campaign.



The second step for success with your digital marketing plan is to define your brand. To unpack who or what your brand really is. Define what makes your business unique and use it as the primary theme for all your campaigns. This is how you set yourself apart from your competitors.



Whether it be for web design, advertising or marketing, it remains the same when it comes to the design—functions such as concept development, copy targeting, proofing, and editing, and final product review are all part of the process.



After the design phase, we get to work building out your web pages, campaigns, and funnels custom-tailored to your business needs and goals. No cookie-cutter stuff here!



Once you approve the workbooks, we can deploy your new project and marketing campaigns so you can start taking advantage of all the new traffic, leads, and sales from all that hard work. 



At Paseo Digital, we always aim to overdeliver in every aspect of our 6-D process. Although we dont always take ourselves seriously, we always take our client-work seriously, so delivering results is paramount to our business.

Frequently Asked Questions

We answer some of the more popular FAQs we get while on-boarding a new client

A content marketing strategy is a plan for building an audience. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analyzing how content marketing assets and programs perform.

The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.

PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.

A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to a purchase. The funnel metaphor is relevant because it narrows as it progresses, that is the probability of sales decreases at each phase of the funnel.

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.

Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.

A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.